š¹ļø GG Brokers
š¹ļø GG Brokers
Launching my first 3 listings for my M&A Advisory for Content Sites & Media Properties
Hey there š,
Welcome to the Acquire newsletter.
Say what Richard?
2 weeks ago today I launched my M&A Advisory for Content Sites & Media Properties at Acquire.GG.
I'm a Flippa-affiliated broker and doing all deals through the platform (leveraging their awesome new Deal Room to communicate with buyers / investors), but charging no premium - just a flat 5% success fee for a complete white glove service. Indeed, itās actually 1% less than Flippa is now charging itself for 6-figure listings with the recent price change (but the same for 7-figure listings)!
Why Flippa?
Well, some of you will know Iāve spent the last 6 months there as Director, Investor Community after an acqui-hire of my alts.substack.com and Discord Community.
(For a full breakdown of my history in the website investing / media space check out the about page)
Iām continuing to write the newsletter (subscribe here or visit the most recent post on the Flippa Blog) and running the community (come join) as a partner, and now Iām advising on deals.
Iāve seen whatās coming down the pike over the next few months with the Flippa platform and itās truly impressiveā¦
My Listings
Iāve now got 3 content site listings live on the Flippa platform totaling $1,715,000 in marketplace value.
And it is true value, as Iām doing things a little differently to existing brokersā¦
Asking prices with me are actually starting prices for expressions of interest. They are based on what I consider fair market-based valuations, choosing multiples that reflect how strong the asset is and how well diversified the traffic and revenue sources are. They are not inflated in order to accept a lower sales price.
Ok, so here we go. These are all confidential listings (URL hidden, kind of ridiculous to do otherwise in my opinion) so you will have to request access with an NDA.
Deal 1
Aged content site with 11 year history -Ā over 400Ā pagesĀ / posts in the sitemap
DR57 site with 7K dofollow referring domainsĀ (all organic, no link building has been done by the owner)
$7800/m profit L3M (41x), $6800/m profit L6M (47x) from affiliate programs, Amazon Associates & Mediavine ads
132KĀ total users withĀ over 90K from organic search L30D
A real brand in the recipe niche - large 77K email list and automated email series (traffic diversification)
Top pageĀ only brings in 5.5% of total traffic (content diversification)
Potential upside from aĀ content audit -Ā over 2600Ā pages in the google index.Ā
$320K starting price - Listing URL on Flippa
Deal 2
Aged content site with 5 year history - 300 pages in google index
DR55 with over 1500 dofollow referring domains
$13K/m L6M (30x) and $9,800/m L12M (40x) from affiliate programs, Amazon Associates & Mediavine ads
90K total users with 77K from organic search L30D - pageviews up almost 50% YoY
Top page gets < 20% of total traffic
Potential upside from collecting emails and building out automated campaigns (not been tried)
$395K starting price - Listing URL on Flippa
Deal 3
Strong revenue growth - $20.7K/m profit L3M (48x multiple),Ā $17.7K/m profit L6M (56x multiple)
DR61 with over 1200Ā dofollow referring domains -Ā 2 redirected domains come with the deal
48K new users L30D - 10% organic traffic growth
330Ā pages in google index - top page brings in only 7% of traffic, good diversification
Potential upside from adding an ad network, and collecting emails and building out automated campaigns (not been tried)
$1M starting price - Listing URL on Flippa
Right thatās it for the first newsletter, you can hit reply or reach out directly at richard@acquire.gg and donāt forget to follow me on Twitter where Iām back posting about website investing again (after 2 years deep into the crypto / NFT rabbit hole) such as:
Cheers!
Richard