[PRELAUNCH] Newsletters for Website Investors

Enabling website portfolio owners to create editorial newsletters to de-risk vs Google and create a new revenue stream, or in fact an entire new business... PLUS the launch of AI Content Academy.

Hey there 👋,

I had a call after I sent this Monday’s M&A newsletter with one of the biggest players in the website investing space - I won’t name him (as haven’t asked if I can) but I’ve interviewed him on previous podcasts.

He was asking about how to create newsletters for the websites in his portfolio, in order to de-risk against google updates and also add an additional revenue channel.

This made me realize that the advice I was able to share could help any website investor interested in this, and so 2 days later I’m pre-launching The Newsletter Is The Business guide on Gumroad at just $97.

In this guide, I teach how to funnel your website portfolio traffic and existing lists into an editorial newsletter in a way where the newsletter itself can become its own business.

This is totally separate to email marketing and automated email funnels which Brennan Dunn does so well.

Editorial newsletters can be monetized in many ways:

• Sponsorships

• Referring subscribers

• Affiliate marketing

• Promoting your own products

• Paid subscriptions

• And more...

And these types of newsletters enable you to build an actual audience or even community, that's engaged with the content you put out.

And there’s a way to do this where you can actually create an asset that can be sold with or separately from your website. There’s been a lot of threads on Twitter recently on this, like the one below:

Martin @martinjohnsonio

Let's say I (Martin) build a general email list writing about business, entrepreneurship, etc. I then launch a service business, community, or whatever — leveraging my "personal brand" email list. I now want to sell this business that leveraged my personal brand's email list.

In the guide, I also cover:

• Newsletter tech setup

• Optimal newsletter structure to drive clicks

• How to automate content creation

• Case studies and much more...

This product will launch at some point next month when the price will be at least double. Until it launches, you'll get access to me in a private Discord channel where you can ask me anything. Here’s the link.

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AI Content Academy [Launch Deal']

I’ve been fortunate to get early access to a number of AI content tools, such as Content at Scale which I wrote about back in January of 2022. It was clear to me that leveraging AI content was the future of building content sites, and since then there I’ve discovered so many different tools, such as:

• Copy.ai

• Sudowrite

• Perplexity

• Instatext.io

• Wordtune Spices

This is such a complex space that it can be pretty overwhelming to know where to start, or which tool to pay for.

Over the last few days I’ve had early access to the AI Content Academy course, taught by Paul Jenkins, which really helped me see what aspects the different tools are best at, and how to combine them together.

For example, in the course, Paul teaches how to leverage the free ChatGPT for outlining a blog post, then bring it into Jasper Chat (which allows a longer prompt and more context) for titles and subheadings, and then use Bing Chat for real-world, referenced examples.

There’s a full list of all the prompts they use to generate an outline and flesh out the sections of an article.

And the most interesting section for me was how to use a dual-screen setup and use Stream Deck for AI tool hotkeys, to optimize your AI content workflow:

The AI Content Academy is launching today at 60% off at just $197.

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👍 Other online M&A newsletters

#1 The Website Flip

For location-independent, acquisition entrepreneurs buying media-based businesses (e.g. content websites).

👉 Subscribe for free

#2 Indexy’s Newsletter

For Online entrepreneurs, marketers, and M&A. Jacky Chou (buying niche sites up to $1m)

👉 Subscribe for free

#3 They Got Acquired

Sign up for stories of founders who have had exits (such as me), industry trends and to know when reports drop, such as 25 Content & Media Companies That Sold.

👉 Subscribe for free

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Want more alternative asset newsletters?

Check out 4 others of mine (part of the ACQUIRE.GG newsletter network) on domains, newsletters, NFTs and also affiliate marketing where I’ve recently posted this about the implications of changing affiliate terms on website acquisitions:

🧞 Rugging Affiliates

Cheers!

— Richard (@richardpatey)

Important Disclaimer: Not financial or investing advice. This newsletter is strictly for information and education purposes. Do your own research and due diligence. This newsletter is monetized through affiliate links, sponsorship and a paid membership.